Top 5 business advertising podcasts

To become a pro business advertiser, be it for your own business or as a profession, you’ll have to learn from the best. Thanks to the internet, we can now do this free of charge by learning from experts all over the world. Reading about advertising is good, but nothing will engage you more than a business advertising professional talking about his passion as part of a regular feature.

Stick with one of these business advertising podcasts and you’ll learn new tricks even if you’re a veteran. Listen to all of them regularly, and you’ll feel like you can sell anything to anyone.

Top 5 business advertising podcasts

ConversionCast: Are you fascinated by how leads get converted and have always wanted to learn more about it? If so, don’t miss out on a single episode of ConversionCast. The mere fact that conversions are a primary purpose of this podcast means that they’ll be explored in great detail, but a single session of listening to Tim Paige will show you he really knows his stuff. Paige explores every aspect of getting more customers in detail, including giving you an exact blueprint on how to increase your conversions and minimize leads who end up losing interest.

#AskGaryVee Show: The name of this podcast gives some clue as to what it’s about: Gary Vaynerchuck is an expert on social media and has translated his expertise to considerable business success. Gary has a whole team of experts working with him, increasing the scope of his lessons and giving listeners a one-stop about the subject. Social media isn’t going anywhere, and every business owner would do well to learn more about it – what better way to do it than through an entertaining podcast?

The Suitcase Entrepreneur: Proving that women make great businesspeople for the umpteenth time, Natalie Sisson has her own podcast in which she tries to educate up-and-coming entrepreneurs and explain the landscape better to business owners around the globe. She travels around quite a bit so the podcast doesn’t have as many episodes as some others do, but it’s a great listen for those concerned with some of the more abstract parts of running a business.

The Tim Ferris Show: What’s great about Tim’s podcast is that he tackles perhaps the oldest question anyone on the up-and-up asks: why are some people successful? To help answer it, he’s interviewed a wide variety of successful guests and explored their take on how they got to where they are. The result is a lively podcast with tons of memorable guests(who doesn’t like Arnold Schwarzenegger?) that never fails to deliver and make you think.

The BeanCast: You might have heard that the scope of your success in business is about trends – follow them and you’ll quickly rise up in the ranks and expand your brand. BeanCast’s host Bob Knorpp isn’t just a funny and likeable guy – he will also help you stay ahead of the game by exploring new trends as soon as they take place, often in the company of guests comprised of various businessmen and entrepreneurs, each of them perfectly complementing Knorpp.

Best websites for online press releases

From politics to big business, press releases are how you inform the public of your launches and/or important changes. But they’re no longer done in a room full of intrepid reporters writing down what you’re saying – much of the process has now been moved online.

There are hundreds of press release websites, some free and others paid-for. Each promises the same thing: to deliver your message across the web and help get traffic for your business, both online and offline. But how many of them can really do what they claim? The press release website you use should guarantee to get your release on Google Search and to provide followed links – depending on your business, getting on Google News might also be desired.

Best websites for press releases

  • There isn’t all that much to this site, which doesn’t mean it won’t do the job right. Exact Release is free of charge and covers a wide variety of content, getting you on Google’s search in no time while also providing useful links back to your site. It doesn’t have any additional subscriber options and isn’t particularly stringent about the types of releases you can make, making it a great and simple choice to include in virtually every release you publish.
  • Despite its size, NewswireToday remains easy to use with a plethora of release options. Like the previous site, this one also allows releases from all sorts of businesses and promises to land you on Google Search. Past that, the site offers various premium services that aim to help spread you across the web, with packages ranging from around $100 to $450. While somewhat costly, the services are quite useful and are sure to get you a few additional leads and some much-needed backlinks.
  • Despite having many free options, PRFire could be called a premium press release site: it has a multitude of useful paid-for services and is one of the very few online PR sites that can actually help land you on Google News. You’ll no doubt feel compelled to use one of the premium packages: PRFire can write your press releases for you, distribute you to social media and news sites, optimize your keywords for better search engine productivity and much more. If you really need to get the most out of your online press release, you won’t go wrong by using this website as the main platform.
  • If you consider your content to be worthy of making the news, this site is pretty great. It lets you make a single free release per day with the option of making several more daily as part of a premium package. The paid-for services are similar to PRFire: OnlinePRNews can get you on Google News and various other media outlets and social media sites as well as create numerous backlinks and have journalists write the release for you. If you have some extra cash in your budget to boost your business through press releases, buying enough services on this site is sure to spike your website traffic – whether you can convert the visitors is up to you.

Are Google Adwords effective for local businesses?

If you’re a local business looking to expand and spread across the internet, you might be wondering how effective Google AdWords are at getting you more clients. Would you believe us if we told you that you can’t go without them? Okay, maybe that’s an exaggeration, but they’re sure to net you lots of new customers and get people talking about your business – if you can use them right. Let’s start with how you can use Google’s advertisement for yourself and move onto how its tools can help you.

Paid-for advertisement – what to expect 

Google’s AdWords are perhaps the most commonly-known form of online paid-for advertisement, and they’re generally effective enough to justify their status as such. When you create an AdWords campaign, Google will place your results at the top of each page generated by whichever search queries you choose.

The catch? Every click on the ad goes out of your pocket, regardless of whether you actually got something out of it. Fortunately for smaller or less-common businesses, Google adjusts their fee in accordance with the perceived means and location of the advertiser – a lawyer is going to pay a lot more on a per-click basis than a rug cleaning business, making AdWords a great choice for the latter.

It’s no secret that most people nowadays find their businesses of choice through the use of Google. But to truly get results, you’ll have to know how to make an effective campaign. You’ll need to familiarize yourself with the searches people make every month and then launch a campaign around them. A few different words can make a big difference: as an example, you might get much better results by adjusting the search term to ‘specialty rug cleaners’ as opposed to ‘affordable rug cleaning‘, even if both seem appealing and describe what you offer.

Know your clientele and know exactly what they want – after that, it’s time to translate it to search terms.

Making use of Google’s AdWords tool

The AdWords tool’s primary purpose is to help you launch a campaign, but its utility goes far past that. Like few other tools on the web, the AdWords tool lets you gain some invaluable insights into what people are searching for, how often they search for it and so forth.

With the right use of the AdWords tool, you’ll be able to come up with enough keywords to plan successful campaigns that will hopefully get you lots of new customers. But more than that, you’ll know how to reach out to potential future clients by predicting what they might search for when they need quality rug cleaning done.

With these insights, you’ll be able to structure your website content and adjust any other advertising effort in accordance. Yes, Google is just one search engine, but using it right will help you map out the process from the moment when a person starts needing rug cleaning services to when they finally get them. Knowing how businesses land their customers will help you attract more of your own. Google isn’t going anywhere, and mastering its use as an entrepreneur is a great investment for the future.

How to set up a podcast

If you’d like to engage a certain audience and entertain them with daily, weekly or monthly updates where you talk about your area of expertise, a podcast is one of the best ways to do it. There’s lots of podcasters out there, and the number is always on the increase as this form of casting is quickly replacing radio and the like. Podcasts are usually free of advertisement and things that the listener might not be interested in, making them ideal for audiences who know what they’re looking for.

To run a good podcast, all you’ll need is a microphone and a fast-enough internet connection. But to run a truly great podcast, you’ll need the right combination of talent, software, hardware and the platforms through which you’ll make the content available.

Setting up your podcast

Presumably you already have a clear vision of what the content will be, who will listen to it, how frequent the updates will be and so forth. The most basic thing you’ll need – aside from a connection that allows for timely uploading of larger audio files – is a microphone. Some great podcasting microphones are:

Audio-Technica AT2020USB: A great USB microphone that doesn’t cost a lot($130), this can be a great choice for first-timers and experienced podcasters alike. It’s also a condenser mic: anyone who knows what they’re doing will get a condenser over a dynamic microphone as the former is built to handle finer sound in a studio environment(perfect for someone talking about technical things with no interference).

Blue Microphones Yeti: The funky-named microphone comes with a serious set of features: the already-clear sound is made even better by giving you the option to use one of four polar patterns to get perfect results without relying on editing software. It’s a bit more expensive than many of its competitors($180), but will be well-worth the investment if you’re serious about podcasting.

Speaking of software, you’ll need something to edit your podcast with. Audacity is a great choice for audio-only podcasts, letting you tune the sound in a variety of ways, cut or add audio and reduce the overall size of the file. For video podcasts, you can give VirtualDub a try: it’s quite powerful at processing video files in many different formats and has evolved considerably over the years. It also has a good bit of audio-tweaking features as well. Both of these are easy to use despite a plethora of options – if you’re an experienced editor of sound and video files, though, a professional tool might be more to your fancy.

Lastly, it’s about getting your podcast out there. Other than revolutionarizing the way people buy and listen to music, iTunes also helps podcasters big and small reach their audience through the use of an easy interface. An alternative to iTunes comes in the form of Stitcher: it’s smaller, but no less useful to spread your podcast past just posting it on your website. Stitcher lets small(non-network) podcasters enter their partnership program, which could also provide a bit of additional revenue if your audience ends up being large enough.